Resonance Chiropractic
Summary
Resonance Chiropractic is a chiropractic clinic based out of Kansas City Missouri.
Before hiring Maestro Digital, they worked with multiple social media marketing agencies but all of their campaigns under performed and were ultimately not profitable.
At the start of 2018, Resonance Chiropractic reached out to Maestro Digital to give social media marketing one last chance before returning to traditional advertising methods.
The Goal
To acquire new patients in the area at the cheapest cost possible.
The Strategy
We created a Facebook campaign to promote a chiropractic adjustment at a discounted rate. This special offer allowed us to get leads and new patients in the door as cheaply as possible.
Here’s the breakdown.
Hyper-targeted Facebook ad > Landing page (this is where the user inputs their name and email and downloads a voucher for their chiropractic adjustment) > User receives an automated email containing their voucher > User is added to mailing list for future marketing purposes.
The Results
After just over 1 year of working with Maestro Digital, the campaign has resulted in 473 new patient leads and over 100 new patients!
Amount spent on ads $2653. Revenue from new patients over $20k. That’s an 8x return on investment!
Final stats
